Making Call to Action More Prominent Increases Conversions 591%
Nature Air had 17 separate landing pages. They did a single A/B test on each landing page. The control did not make the CTA prominent: Then they put the CTA…
Various interesting case studies.
Making Copy Action Oriented Causes 93% More People to Click
L’Axelle wanted to get more people to click on their add to cart button. This was their original homepage: This was the test: L’Axelle describes the original copy as being…