Overview and Results Achieved:
Zen Windows had a conversion rate of .75%. They hired a firm that redesigned the visitor flow.
Old design:
New design:
As a result of the redesign, their conversion rate increased to 2.95%.
Key Findings:
-The redesign made it easier for visitors to navigate the website. If your visitors are struggling to navigate your site, you can bet it’s having a negative effect on your conversions. If you’d like to learn what visitors think of your website, check out User Testing.
Source:
http://www.marketingadept.com/blog/2011/01/zen-windows-case-study/
